Why is design so important?

From research to prototype, and everything in between, the app design process brings the look and feel of your project to life. Incorporating UX, UI, user journeys and personas, it’s much more than the visual elements.

It’s also about research into the users who will eventually be using your app, how they will use it and what they will be using it for. We do this so that we ensure we create an app which has the best end user experience.

The app design process is, of course, also about the actual design; mood-boards and wireframes followed by visual language, branded elements and resulting in a prototype.

What’s UX design, then?

Have you ever had to fill out an online form and wondered why it’s asking for unnecessary details? That’s bad UX. How about finding yourself in an infinite loop of navigating screens, and you can’t get to your destination? That’s also bad UX.

UX stands for ‘user experience’, and refers to how an app feels to use. This could be the placement of buttons, navigation between screens, input fields.

Good UX could be the difference between a successful business, and a failed one. UX should be constantly reviewed, move with the trends (Tinder’s swipe feature, anyone?), and respond to customer feedback and pain points. It’s not a topic you should take lightly, either – good UX can literally increase your conversions, and increase your ROI.

UI is the visuals

UI stands for ‘user interface’, and this is how your app looks. Here, we take into account the UX considerations alongside branding, industry-standard UI principles and some creative charm.

UI defines your customers’ first impressions, and we want to get your brand message across straight away.

Want to talk about designing an app?

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