Design sets a great app apart from a good one.
The way your users interact with your digital product has the power to influence whether it’s a success or not. From research to prototype, and everything in between, the app design process brings the look and feel of your project to life.
Why is design so important?
Incorporating UX, UI, user journeys and personas, it’s much more than the visual elements. Your users need to be able to use the app fluidly and be impressed by its interface. From research to prototype, our app design process brings the look and feel of your project to life with a product tailored to the needs of your customers.
Understanding UX
Have you ever had to fill out an online form and wondered why it’s asking for unnecessary details? That’s bad UX. How about finding yourself in an infinite loop of navigating screens, and you can’t get to your destination? That’s also bad UX.
UX stands for ‘user experience’, and refers to how an app feels to use. This could be the placement of buttons, navigation between screens, input fields.
Good UX could be the difference between a successful business, and a failed one. UX should be constantly reviewed, move with the trends (Tinder’s swipe feature, anyone?), and respond to customer feedback and pain points. It’s not a topic you should take lightly, either – good UX can literally increase your conversions, and increase your ROI.
Understanding UI
UI stands for ‘user interface’, and this is how your app looks. Here, we take into account the UX considerations alongside branding, industry-standard UI principles and some creative charm.
UI defines your customers’ first impressions, and we want to get your brand message across straight away.
What does the process look like?
3. Design
Here comes the actual design; mood-boards, visual language, branded elements, typography. Here, we take into account the UX considerations alongside branding, industry-standard UI principles and the creativity from our experts.
2. Prototype
We need to make sure your solution is optimised for your users. As well as standard prototypes, we can create high fidelity prototypes, which include more interactivity. Prototyping is essential as it provides insight into how the app will work in the real world, allowing us to identify pain points before investing in development.
1. Research
We research into the users who will be using your app, how they will use it and what they will be using it for. We then create user personas that embody the characteristics we expect your users to have. We do this so that we ensure we create an app which has the best end user experience.
Want to talk about designing an app?
Get in touch with us to talk more about UX / UI and discuss your project goals here.