Black Friday: The biggest day of the year for e-commerce

24th November 2020

2020 has seen an unprecedented acceleration in e-commerce growth as the demand for safer store shopping options has risen and the comfort of shopping from home has prevailed. Now the biggest shopping day of the year, Black Friday, is just around the corner and businesses must now attempt to resonate and accommodate audiences in different ways than previously before. 

As brick and mortar businesses work towards opening safely, retailers and brands have to adapt their marketing strategies to the latest consumer trends. In the age of COVID-19, this means going digital. In the search for Black Friday’s best and biggest discounts, we predict consumers will be turning to their mobile phones and shopping more than ever before. 

Research shows that…

Europe saw a 35% rise in e-commerce app installs during the peak of the coronavirus outbreak and this is only expected to increase into the festive period. It’s said that ‘we can expect the 2020 holiday season to be one for the record books,’ which seems all the more likely considering that even in 2019, like-for-like app traffic grew 240% on Black Friday compared to 2018. Predictions from the same year also suggested that by 2021, global mobile eCommerce sales are expected to be worth $3.56 trillion. 

Black Friday 2021

You may have just missed the mark for this year’s Black Friday but with COVID-19 only accelerating change in consumer behaviour, we predict next year’s numbers will follow suit. This is where Cuhu comes in. 

Cuhu is your one-stop-shop for creating an e-commerce app that will not only meet your user’s expectations but exceed them. Helping you take advantage of one of the biggest dates of the year in the retail calendar, we offer a range of services that aim to do so. From prototyping to UX design to development, Cuhu can take your idea from concept to completion, getting your app up and running in a matter of months. This means it’ll be more than ready for Black Friday 2021.

We are currently working on an exciting e-commerce app that aims to make the customer journey as smooth, and as quick, as ever and we could do the same for you! If you’re interested in seeing our other work, check it out here. And don’t forget, we’re always here to chat if you want to discuss an idea of yours too. 

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